Category Archives: Uncategorized
Social Media is a powerful tool and most companies have at least dipped their toes into the pool of these new platforms, however some of them are making avoidable mistakes. Here are 5 common mistakes that I see a lot … Continue reading
Marketing people will often tell you to focus on the competition as part of your marketing strategy, I disagree. The competition should never be a core component of your strategy, there will ALWAYS be competition out there and if you … Continue reading
A good Brand needs to ignite a love affair between itself and its customers. That relationship becomes something that people can’t live without, something that they will go out of their way to be involved with. A great Brand will naturally … Continue reading
Marketing in the current environment needs to focus on what is happening in the moment—old traditional marketing is stale —you have to be talking where people are listening, although social media is not a place for “selling” it is a … Continue reading
This is a blog created to share bits and pieces of over 30 years of business experiences and wisdom. Welcome!