Realtors…Why should you use Social Media? Read ON…

Why Social Media Marketing??
A recent survey from Google shows that 2 out of 3 people searching for a real estate agent will research them extensively online prior to doing business with them. That information should be enough of a reason to compel you to put some real work into your online marketing and Social Media presence.

I put together a list of bullet points that you may find useful:

Content Creation:

• Posts with photos get far more engagement than posts
with just text
• Use clear and compelling photos
• Create original posts that capture your brand
• Put yourself out there as an expert in your field, a trusted
advisor
• Educate people with your content
• The journey to home ownership is a series of questions
that must be answered, create posts and video that
answer those questions
• Anything with a visual component is more than 40 TIMES
more likely to be shared
• Use photos and video of yourself doing things and talking
with others, people want to see you
• Original content has been shown to generate 6.9 times
the engagement of brand-generated, cookie cutter
content
• Videos have the highest engagement rate
• FB should be a part of your marketing strategy for the
rest of 2018

Social Media Stats that you should pay attention to:

• FB reaches 2 billion active users monthly
• 62.1% of North America is on FB
• More than half of US residents use FB several times a
day
• Users access FB on average 8 times a DAY
• 400 new users signup to FB every MINUTE
• FB is the “most important” social platform for marketers
• 91% of Social Media users are accessing their Social
Media platforms via mobile devices (MAKE SURE that
your content translates well to a mobile view)
• 76% of FB users are on the platform daily
• FB continues to be the most widely used Social Media
platform with 79% of American internet users
• 81% of millennials check Twitter at least once a day
• LinkedIn has over 530 million user profiles
• Snapchat is reaching 41% of 18-34 year olds
• 51% of Instagram users access the platform daily and
35% look at the platform several times per day
• 57% of consumers say Social Media influences their
shopping
• 93% of Social Media advertisers use FB ads
• The average LinkedIn user spends 17 minutes on the
site monthly
• By 2020 over 75% of the world’s mobile data traffic will
be video

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