Here are 3 quick tips to help you increase your social media audience for your Real Estate Business…
Create Video Walk-throughs for your Listings
Video walk-throughs offer more insight into how a home is realistically laid out. This doesn’t have to be a professionally shot video, it can simply be something that you shoot yourself with your iphone. Video yourself walking through the property and explaining the layout to the people watching, talk about your favorite things regarding the property and point out things of note—such as extra closets, type of heat, extra cabinet space etc.
This addition to your listing information will give the prospective buyer the feel of what it is like to be inside the space personally.
Create an Informative Blog
You can easily start a blog for free on WordPress or you can build one into your real estate site. People want to be informed and educated and this is a great way to establish yourself as an authority in your field. As we have said before in this group original content is invaluable. To build an established and well trafficked blog takes time, however there is no time like the present to begin sharing your love and knowledge of real estate with the public.
Make sure the blog is useful and that gives people information that they need and will be interested in. Create infographics about mortgage rates or home prices or anything else you think would be useful. Also integrate videos and other media and start sharing it everywhere you can on all of your social media platforms.
Get Your Instagram On
Instagram is another great resource for reaching people. While Facebook is still the top platform for reaching the type of people you want to reach, you still need to have a presence on Instagram when it comes to your real estate business. Use this platform as an opportunity to post photos and videos of real estate or to capture some other relevant lifestyle imagery that will help you connect to people. Create relationship with others by searching for popular or relevant hashtags and then commenting and liking. Also check out what your competition might be doing on the platform as well.
Have fun with these and remember to be AUTHENTIC!