A Love Affair…

A good Brand needs to ignite a love affair between itself and its customers.  That relationship becomes something that people can’t live without, something that they will go out of their way to be involved with.   A  great Brand will naturally bring return business because its biggest concern is its relationship with its customers…most people and businesses these days aren’t concerned much with relationship, they are more concerned with telling you what they want you to know about them.

There are so many things grabbing for your attention in this new media world…the only things that are really going to capture attention are things that are so different from the ‘norm’ that you can’t help but notice them.  The handwritten thank you note is one of those things…hardly anyone takes the time to send them anymore, yet it is such a strong statement that you do things differently.   Brands that are committed to doing things differently and taking care of people are the brands that will win as the economy revives itself…

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